Client: The Vanity Group 
Project: Brand Identity & Stationary 
The Vanity Group represents make-up artists in the fashion and entertainment industry and hired us to create an identity and stationary that represents them. We wanted to create something that was modern yet fun that embodies the group. We envisioned a modern type treatment that expressed the professional business side of the group along with a defiant “make-up hand style” to contrast the cleanliness of the modern letterforms. As we developed the initial word mark we knew we could use this “hand style” throughout the stationary to tie everything together.