Client: Proton
Project: Brand Identity & Limited edition CD case
The Atlanta based duo asked us to design their Brand Identity as well as art direct their project “RED & PURPLE vol. 1″ Which included a limited edition and alternate CD packaging. We developed a custom type treatment based on the dynamic nature of the groups sound. By using fine lines together to create the type treatment we allowed our selves to utilize and use the fine lines as an element through out the project. This element became an integral part of the packaging. As we developed the packaging we needed to create something that would work for both the limited edition wooden packaging as well as the alternate CD packaging. The fine lines worked with both the laser etching and digital printing used for the packaging and allowed us to tie this branding element into the artwork seamlessly.



